945 INDUSTRIES
Industry: E-commerce (Shopify)
Briefly about the project:
945 Industries is an e-commerce company operating on Shopify with a rapidly growing volume of customer inquiries. As the business scaled, customer support became overloaded due to a large number of daily requests.
The company was receiving 200–300 incoming emails per day, which created long response times and operational inefficiencies. To address this challenge, an AI-driven automation system integrated with CRM was implemented to streamline customer communication, automate request processing, and significantly improve response times.
Initial Request:
The client approached us with several operational challenges related to customer communication and request processing.
The main issues included:
- 200–300 incoming emails per day
- Response time between 24–72 hours due to high workload
- Lack of CRM, which caused duplicated conversations and lost customer inquiries
- Language barriers among support operators, making communication with international customers difficult
The client’s goal was to implement an AI-powered system capable of:
- Recognizing the type of customer inquiry (delivery, return, order status)
- Retrieving real-time order and delivery status from Shopify
- Providing multilingual responses to customers
- Integrating with a CRM system to structure and automate communication
The Company Received
After implementation, the company received an AI-powered customer communication system that included several key technological improvements.
- AI Request Recognition
The system automatically identifies the type of incoming request, such as:- Delivery inquiries
- Return requests
- Order status questions
- Real-Time Order Status Retrieval
Through integration with Shopify, the AI system can retrieve delivery and order information in real time, allowing customers to receive immediate updates without waiting for a support agent. - Multilingual Customer Communication
The AI solution enables responses to customers in multiple languages, helping overcome language barriers within the support team. - CRM Integration
All customer interactions are automatically recorded in the CRM, eliminating duplicate conversations and ensuring that every inquiry is tracked and processed. - Additional AI Capabilities
The system also provides:- Automatic classification of customer inquiries (delivery, returns, order status)
- Real-time extraction of order status from Shopify
- 100% elimination of manual data entry through direct CRM integration
Business Value:
The implementation delivered measurable improvements in customer service efficiency.
As a result of our work, the company got the following benefits
Client Feedback
After the implementation, the client reported major improvements in their customer support operations. Customer communication became significantly faster and more structured, allowing the team to handle a large volume of inquiries without increasing staff.
The AI-driven system helped the company move from slow, manual email processing to an automated, scalable customer communication workflow, enabling the business to provide faster responses and maintain high service quality even as customer demand continued to grow.
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